The new institutional communication campaign "The Region turns pink 2024" intends to strengthen the promotion of screening programs and, in particular, the prevention of breast cancer.

Piedmont is among the most virtuous regions in terms of promoting breast cancer screening: thanks to the opening of mammographic screening, within the regional Prevention Serena program at the age of 45 and its continuation up to the age of 75, as well as for the levels of efficiency and quality, among the highest in Italy, in terms of identification of early forms, appropriateness of biopsies and recalls performed.

The commercial promoting mammography screening is available on Vimeo: “Don't stay behind the scenes. Life is a show", conceived by the National Association of Women on Breast Surgery (ANDOS) with the patronage of the Oncology Network of Piedmont and Valle d'Aosta and the CPO Piedmont, which avails itself of the prestigious participation of Ottavia Piccolo.